These days there’s probably very few companies who would admit to designing their products for the 43 year old white American male earning $100,000 per year, even if that was actually the target. But that’s exactly who Toyota decided they would put in their design and marketing crosshairs way back when their four door luxury sedan was just working its way across drawing boards in 1987.
Let me clarify one point. In case you didn’t have your slide rule with you and you weren’t aware of the gobsmacking effects of inflation (even more exaggerated by the so-called “quantitative easing” a.k.a., “making your money less valuable by the second” era of 2008-2015) that target demographic would be making $222,000 give or take, today. Yep, that’s right, if you had misfortune of losing $1,000 between the couch cushions in 1987, That’d be worth, oh let’s just call it $450 today.
While I am by no means a financial professional, nor is this a financial advice blog, nor do I profess to give anyone advice of any kind except to “embrace all things analog, because it’s just better”, let me just make one mention of the ultimate in analog financial transactions: gold. For those inclined to giggle whenever the mention of storing wealth in that antiquated yellow metal arises, had one been so barbaric as to sink $1,000 into that stupid, awful, useless, and hideous stuff (sarcasm there) in January of 1987, you’d have in your pocket today approximately 2.5 ounces of gold, worth $3,600. Just sayin’.
And what would you be doing with all of that gold that you saved back then? May I suggest that this particular audience would be buying an analog vehicle today. Perhaps a luxury analog automobile such as a Lexus from the 1990’s. Hey, what’s the point of being wealthy if you don’t indulge in a little luxury once in a while? No need to be all William Randolph Hearst and build yourself a castle. That’s pretty over-the-top. And people tend to get a little weird when they start building castles. If you want to get the idea, watch the old Orson Welles film Citizen Kane which sums up Hearst pretty well.
So. Luxury analog cars. While there’s a lot of appeal to the Lexus sedan mentioned above (LS400), may I recommend a Soarer? What’s a Soarer you ask? It’s a Toyota. Why would I mention a Toyota when we are talking about Lexus? Well, as you already know (because you are much smarter than average, as well as taller and far better looking) Lexus is the luxury brand of Toyota, but in Japan their upscale cars were just marketed under the Toyota moniker and as a result have different names for the same car marketed in the US and other markets.
The 3rdgeneration Toyota Soarer manufactured from 1991-2000 was known in the US as the Lexus SC400. That’s a 2-door grand tourer that never quite wrestled the spotlight away from the big sedan. So it’s a bit of a sleeper. I came VERY close to buying an almost identical one last year. Anyway, the coupe came in two flavors. The one I mentioned earlier is the SC400. However, for those wanting to downsize from the V8 to a inline-6, the car was badged as the SC300.
While the Toyota and Lexus versions were basically the same car, there were a few minor details that set them apart. But since you aren’t going to be able to get your hands on a Soarer for the most part, and that the performance was enhanced a bit on the SC’s, don’t worry your sweet little head about what the Toyota lacked. You got the better end of the deal, so don’t gloat. OK, go ahead and gloat, but just a little.
There. Feel better. I thought you would.
With all of that said, this particular SC400 is a white over tan interior and has a meager 65k miles on it. It is a one owner vehicle and is located in the California desert, so rusting is not likely to be any kind of issue. The interior and exterior are said to be in excellent shape and the paint is original. Everything is said to work and the seller states that it drives very smoothly. The AC is said to blow cold, which is important in the desert southwest, and it has new tires and brakes. Alignment was recently done.
The asking price is $6,750 which is a very good price on a very nice car. And honestly, if I hadn’t already gone through the trouble of writing this car up and exposing it to the world, I’d be very tempted to pick it up. I’m still tempted.
Anyway, should I decide not to go for it (alas, no garage space) you can reach the seller HERE on the original listing on craigslist. Cheers!