What was it that made Cadillac great? Some would say that it was style, others would say luxury, still others would say quality. At one time, the marque was known for all of those things, and in my estimation was the reason why Caddy was recognized as the standard by which all other cars could be measured.
Back in the day, everything striving to be the best of the best compared itself to Cadillac: “It’s the Cadillac of ice cream.”, “It’s the Cadillac of appliances.”, “It’s the Cadillac of toilet tissue.” etc., etc. There was hardly product category one could name that didn’t portray its luxury items as “The Cadillac of…”. While it hardly seems like it would be luxurious to wipe one’s bottom with an enormous sedan, those of a more metaphorical bent immediately recognized that it was the qualities (and not the sheet metal) of the brand that were being evoked by the Madison Avenue ad execs.
Then the 1970’s hit and those qualities which had made Cadillac great, developed a bit of a tarnish. Cadillac’s style became less relevant, particularly so since gasoline became difficult to come by in 1973 and again in 1979. The luxury provided by Cadillac was greatly displaced by the luxury of being able to get from one place to another at all. Again this was due to the energy crises that arose around the politics of the day.
Quality over at Cadillac’s parent company General Motors began flagging a bit too. GM struggled on several fronts with a blizzard of federal mandates, the need to line the pockets of investors at an increasing rate, and the inability to quickly shift into production of smaller, high quality, and fuel efficient vehicles. This confluence of factors made for some lackluster GM-manufactured cars.
Cadillacs were also defined by their sheer size, which is difficult to overlook during an energy crisis. How does one maintain it’s brand identity and try to make the enormous luxury car into an econo-box? The approach GM took was: one doesn’t.
So Cadillac kept on going, making cars that measured longer from stem to stern than any other meant to be driven by the owner (in other words, not a limo). Thus the basic design of the car didn’t change much from the early 1970’s until the early 1990’s: Long, Wide, Cushy ride. Their interiors were appointed like an upscale hotel lobby. Engines could be measured in cubic feet of displacement and the cargo capacity of the trunk could be measured by the number of bodies it might hold. Yes I’m exaggerating, but only somewhat.
This Caddy is the refreshed 1990 variant of the species. As a highway cruiser, it can be counted on to float several feet above the ground without anyone noticing that the car is moving. And judging by the looks of the interior, one could host a cocktail hour for eight of your closest friends and still have room for a lounge singer and accompanying piano. Of course, there’s always room in the trunk for those who had a few too many beverages.
Remarkably, this beast escaped the ravages of time and managed to persist to this day in much the same form it rolled off the assembly line in 1990. Thanks to the owner’s stewardship, this “Light Firemist Metallic” (a very Cadillac-like color indeed) over beige leather interior is very clean inside and out. It features a 5.7 liter V8, automatic transmission, power everything, full leather interior, and has been upgraded with a backup camera and Apple CarPlay. Included is a new stereo with bluetooth and new speakers have been installed.
Seller states that it runs great, handles well, and makes no inappropriate noises, which is important when you’re hosting a cocktail party within.
You can read more about this 1990 Cadillac Brogham HERE on ebay.