In a time when American cars were big and square, the Japanese were going a different direction by importing cars into the US that were small and to coin a term, roundular. Thank you, I thought it was rather descriptive too. Well, they were also pretty good on gas when in 1973 OPEC decided that it would use it’s liquid leverage against a handful of countries it disagreed with over foreign policy. That leverage caused a spike in prices in the US of A, as well as long lines at the filling station, and folks were looking to find a four-wheeler that was less thirsty.
Later in 1979, wouldn’t you know another oil crisis occurred resulting from a whopping 4% (kidding, that’s not a whopping amount) decrease in world production of “erl” following the Iranian revolution. This caused massive outfreakage, and again long lines at the pump. Most of the problem wasn’t the supply, it was the outfreakage. So as a result prices went way, waaaaayyy up. In 1972 oil was less than $3 per barrel. The panic of the your average mom and pop stoked by – oh I don’t know – maybe someone who stood to profit in the oil business, helped drive the prices to just a tick under $40 per barrel.
Guess who was already in position to profit from this? Yep, the smaller, much more fuel efficient Toyota. As the slogan in the US went at the time “You asked for it, you got it. Toyota.” People weren’t just asking, they were begging for it. Heck they even put a Corona wagon in a couple’s bedroom where the woman goes a little too wild with delight, while her husband Harry is scared out of his mind, cuckolded by a diminutive economy station wagon. “It may not be big on the outside, but it’s big on the inside.” HAHAHAHA! Womp, womp; sorry Harry. See Harry’s misfortune HERE.
Turning once again to the Celica and away from the domestic bliss of the Corona wagon, Toyota aired an advert with a a much more groovy and contemporary vibe HERE. With it’s funk soundtrack and spy thriller genre, the amusing Celica GT commercial running at the time let the public know that “when you are a secret agent you need a well made car with a little style.” Just a little style, mind you. We wouldn’t want the bean counters in the Secret Agent Bureau accounting department kneecapping you on your way to the vending machine for having too much style.
As an aside, the late 1970’s slogan that Toyota utilized in Bangladesh was the significantly more interesting and ambiguous, “Leads away your life.” The Toyota marketing team chose wisely to not use that particularly morose and peculiar word salad here at home.
Someone clearly asked for it and got it with this Toyota Celica ST. Seller states that this ripe red cherry has been garage kept and is now fully restored. A long list of new doohickeys have been put on the car over the years, starting with paint on the outside and leather and carpet on the inside. Under the stuff you can see resides a rebuilt 4 cylinder 20R engine, new clutch, ceramic heater, suspension, fuel delivery system, hoses, radiator, brakes, fan, and power windows have been installed. All of the aforementioned doohickeys look to be well put together and standing on new tires and wheels.
The seller of this clean-titled rear-wheel drive Celica is asking $13,500 and is located in southern California. Contact info can be found HERE on craigslist. You asked for it, you got it.